-- Newsday.com

File Preparation
Advertisers dealing with Newsday for the first time should submit material to the newspaper in advance for testing to ensure that the raster image processor (RIP) can process files properly. In addition, the customer should make sure that the printer or newspaper has the equipment to read the media on which the file is supplied (for example: floppy disk, CD-ROM, Zip).

A hard-copy proof is the only way to ensure that the file output by Newsday contains all the elements that are sent by the customer. To verify image accuracy and placement, a hard-copy proof should accompany the digital file. For digital transmissions, a proof can be faxed or supplied by mail, courier, or overnight delivery. A new proof should be submitted whenever changes to the digital file are required.

•	Design digital pages to conform to the ad image area. Note that newspapers are not able to
	reproduce bleed images.
•	Make the dimensions of the file the actual size that it will be printed, with no margins.
	Be sure to set the X-Y coordinates at (0,0) for the ad size. Use this guideline for ads that will
	float, so that the page size is equal to the final insertion or press-delivered product size.
•	Use the portrait printing orientation to prevent pages saved accidentally as landscape
	from being cut off or compressed by newspaper or printer imaging systems.
•	Printing options for page set-ups should be set for 100% output.
•	Do not overlay filled graphic elements to hide non-printing items; delete unused elements
	and other extraneous items from the pasteboard area outside of the ad or page perimeter.
•	Place all the elements for each ad, including all graphics and fonts in a single ad folder.

Text and Font Guidelines
Files stored in PDF should embed all fonts within the file. That is one reason why PDF is the preferred format for exchanging ad materials. If PDF is not used, save all screen and printer fonts in a folder and place the folder inside the primary ad folder, along with the ad and all used graphic images.

•	Keep text and graphics boxes completely within the advertisement or page dimension
	boundaries to prevent possible errors during file processing.
•	Convert text included in a logo (embedded eps) to outlines or include the font.
•	Avoid combining colors of similar contrast in case an ad has to be converted to black and
	white (grayscale). For example, red text on a black background will translate to similar
	blacks and become illegible.
•	Remember that type scanned as a graphic element is like a photo; it cannot be edited like
	text that is entered on the keyboard.
•	Most rips today support all font types (if your not sure use only type 1 fonts.

Color Graphic and Image File Guidelines

•	Copy and include as a linked element in each of the different ad folders any logo or
	graphic that is used in more than one ad.
•	Remember that embedding an EPS (Encapsulated Postscript) file that has text
	in your layout will require that the font information be included when submitting your ad.
•	Use only the CMYK color space for color graphics and images.
•	Use the appropriate file extension suffix to indicate the format (e.g., filename.eps).
•	Do not change the names of files after they have been imported into your ad layout.
	path links may brake.

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