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Camila Alves on maternity style, new gig for Macy's

Camila Alves poses at No. 8 in Manhattan

Camila Alves poses at No. 8 in Manhattan to celebrate her Fall 2012 Macy's INC campaign. (July 26, 2012) (Credit: Nina Ruggiero)

She's a mother of two (with one on the way) and the wife of a movie star, but Brazilian model Camila Alves was the one in the spotlight at No. 8 in Manhattan last week as she unveiled her Fall 2012 campaign as the new face of Macy's INC International Concepts.

The aforementioned movie star, Matthew McConaughey, spent the night playing the role of proud husband, grinning and snapping photos of his wife on his iPhone as she posed in a deep plum INC bandage dress and black T-strap heels.

No, tight dresses and heels aren't your average pregnant woman's go-to outfit, but Alves is anything but average. She wore another bandage dress, also from Macy's INC, to McConaughey's “Killer Joe” premiere recently, somehow pulling off the body-hugging style with a seemingly barely-there baby bump.

She even shot the Macy's INC campaign while in the early stage of her pregnancy, but Alves says she will trade in some of her red carpet looks as her due date nears.

“At some point I will have to turn to maternity wear,” she says. “The key to looking good when you're pregnant is to find the shapes and patterns that work best for your body.”

Not ready to give in yet, Alves is enjoying the trendier pieces while she can.

“Right now I'm having fun with my style,” she says. "[Macy's INC] denim, peplum tops, and banded dresses are some of my favorites.”

Alves names Macy's Herald Square and small Lower East Side boutiques like Renovation among her favorite New York shopping destinations, but when it came to the lace gown she wore for her June wedding to McConaughey, she went back to her roots and hired a Brazilian designer she has known since she was a child.

“The most special thing about that dress is that it was made with so much love and that it was such a special process to make,” she said. “You can see the love in the dress.”

The model's new husband also drew the crowd's attention in a formal black and white ensemble, but Alves wasn't taking credit for his look.

“I don't tell him what to wear,” she said, “but just like any couple we help each other out.”

The INC brand ranges in price from $59 to $139 and is available at Macy's stores and macys.com.

Actor Matthew McConaughey celebrates wife Camila Alves' Fall 2012 Macy's INC campaign. Photo by Nina Ruggiero 

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