Neil Best leaves no stone unturned in the world of sports media.
Dressing up notoriously drab MetLife Stadium will be among the challenges Super Bowl XLVIII organizers face, but they are off to a good start with an early gimmick that actually looks pretty cool – literally and figuratively.
MetLife this week installed a 25-foot high “snow globe’’ outside the stadium, complete with real snow, as the Jets’ Joe McKnight and Giants’ David Wilson demonstrated...Read more »
Beth Hirschhorn is chief marketing officer for MetLife, but as she talked about Super Bowl XLVIII on Thursday, she sounded more like an advanced analytics geek as she broke down the cold, hard facts of winter weather and offense.
“The thing I’m hearing from people that is a little off-kilter is that the score is much lower in cold-weather games, and the statistics don’t bear that out,’’ she...Read more »