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A look at startup firms challening mutual funds
Quick ReadA look at online startup firms seeking to challenge traditional mutual funds
Covestor Investment Management and kaChing are online ventures that seek to challenge traditional mutual funds. Borrowing ideas from social networking, the startups help connect small investors with individuals the companies deem top money managers. The investors can choose a manager to follow, and make trades in a brokerage account based on the managers' market moves.
A look at the companies:
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