Content Preview
Newsday/Optimum Online® subscribers click here for full access
Not a Newsday or Optimum Online® subscriber? Click here
A sexy name for your biz
A rose by any other name -- say, "scented love," or "lust flower" -- might make a fortune in sales. Coming up with a great product is only half the battle. In business, what you really need to sell the extra mile is a catchy name.
New York entrepreneurs Christi Smith and Ted Scofield, founders of PFF Entertainment, discovered the importance of branding when the renamed a board game they invented...
newsday.com is now available at no charge to Newsday and Optimum Online® subscribers. To continue reading, please log in or register now.
-
Already
registered on
newsday.com?
log in -
Already a subscriber
to Newsday or
Optimum Online®?
get access -
Not a Newsday
or Optimum Online®
subscriber?
click here
