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Amazon lowers price of Kindle e-book reader

The device now costs $299, down from $359. A company spokeswoman says the price cut was made possible by a reduction in the cost of making the Kindle.

Will a $60 price drop make more book lovers shelve their hardcovers for a digital display? Amazon hopes the answer is yes.

The Seattle-based online retail giant dropped the price Wednesday on its Kindle2 e-reader to $299 from $359.

The new price is $100 less than the cost of the original Kindle when it was introduced in 2007.

The Kindle 2, released in February, is about as thick...

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