Content Preview
Newsday 7 day/Optimum Online® subscribers click here for full access
Not a Newsday or Optimum Online® subscriber? Click here
Bethpage Credit Union seeks higher visibility
Photo credit: Newsday / Mahala Gaylord | Kirk Kordeleski, president of the Bethpage Federal Credit Union, stands with the credit union's new mascots -- Beth and Paige, part of the organization's rebranding campaign that starts this month. (March 2010)
Bethpage Federal Credit Union had a dilemma, according to its marketing research.
Its 160,000 members thought the world of it, surveys showed, but other Long Islanders barely thought of it at all when they considered their banking options, said Kirk Kordeleski, the credit union's president and chief executive.
To combat that, Bethpage next week will embark on an image makeover. It will...
Newsday & ExploreLI are now available at no charge to Newsday 7-day and Optimum Online® subscribers. To continue reading, please log in or register now.
