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Blue chips to chocolate chips

The Big Career Switch: From Wall Streeter to cookie mogul

Who Pulled It Off: Mya Jacobson, 33

What She Does: Jacobson owns and runs Feed Your Soul, a gourmet-cookie gift company. (www.feedyoursoulcookies.com)

What She Used To Do: Jacobson was a trader on the American Stock Exchange, "the only woman standing and shouting in the trading pit."

Why She Switched: "Trading floors are being replaced by electronic markets, and my job got less...

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