Brian Garnock of Melville will join Newsday Media Group as senior vice president for revenue management and strategy, the group announced Wednesday.

The appointment is effective Oct. 13.

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Garnock will lead all of the group's advertising sales efforts encompassing digital and print for national, retail and local categories. A former senior ad sales executive with Hearst Digital Media, Salesforce.com and The New York Times, he will report to group publisher Gordon McLeod.

Garnock, a native Long Islander, "brings strong sales leadership and a depth of media experience critical for today and tomorrow's dynamic environment," McLeod said.

Newsday Media Group, owned by Cablevision Systems Corp., includes Newsday and its website; amNewYork and its website; Newsday Connect, a digital marketing company; and Newsday Local Publishing, a producer of weekly shopper publications.