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China Eastern Airlines teams up with Alibaba

Originally published: November 24, 2009 1:19 AM
Updated: November 24, 2009 2:09 AM
By The Associated Press  ELAINE KURTENBACH (AP Business Writer)

Quick ReadChina Eastern Airlines joins with ecommerce giant Alibaba's Taobao, to tap online sales boom

Photos

SHANGHAI (AP) — China Eastern Airlines is teaming up with Chinese e-commerce giant Alibaba, hoping to cash in on an online shopping frenzy to boost ticket sales.

Shanghai-based China Eastern has struggled in a market plagued by surging fuel costs, volatile travel trends and ever intensifying competition. In the cutthroat world of Chinese air travel, any advantage can help.

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