eGifter, an online startup to buy and send electronic gift cards, has closed on $1.7 million in early-stage funding.
The financing, which closed last month, came from several Long Island investors, including Robert Brill of Jericho-based Newlight Management, and Russ Artzt, co-founder of software giant CA Technologies. It brings eGifter's 2013 funding total to $3 million.
eGifter was founded in 2011 by Tyler Roye, who helped launch Invision.com of Commack, building it into a 100-plus-employee company before selling to Waltham, Mass.-based mindSHIFT in 2007 for an undisclosed sum.
Roye's new endeavor allows users to choose gift cards from more than 150 brands, then send them via email and social media. eGifter has also licensed its platform to retailers, including Groupon and TGI Fridays.
The company has 14 employees and is based in Hauppauge. In January, Roye plans to move eGifter to a startup incubator he is opening in Huntington Village. He also plans to expand, hiring 10 people over the next four months.
"We are trying to attract the best talent around," Roye said.