Facebook is proposing to end its practice of letting users vote on changes to its privacy policies, though it will continue to let users comment on proposed updates.
The world's biggest social media company said in a blog post this week that its voting mechanism, which is triggered only if enough people comment on proposed changes, has become a system that emphasizes quantity of responses over quality of discussion. Users tend to leave one or two-word comments objecting to changes instead of more in-depth responses.
"We will also provide additional notification mechanisms, including email, for informing you of those changes," wrote Elliot Schrage, Facebook's vice president of communications, public policy and marketing, in the post.
Facebook began letting users vote on privacy changes in 2009. Since then, it has gone public and its user base has ballooned from around 200 million to more than 1 billion. As part of the 2009 policy, users' votes only count if more than 30 percent of all of Facebook's active users partake. That did not happen during either of the two times users voted and it's unlikely that it will now, given that more than 300 million people would have to participate.
Jules Polonetsky, director of the Future of Privacy Forum, an industry-backed think tank in Washington, said the voting process was a "noble experiment" that didn't lead to informed debate.