Get the latest news and trends on Long Island companies and the people behind them.
EGC Group presents LI's second "digital summit"
The Island’s largest web, social media and digital marketing conference bringing together some top local and national industry thought leaders will be held Tuesday at the Crest Hollow Country Club in Woodbury.
The second annual Long Island Digital Summit being presented by EGC Group in association with 1-800-Flowers.com, is expected to draw at least 400 attendees.
“Last year was a huge success,” says Nicole Larrauri, managing partner of EGC Group, a Melville-based marketing and digital services firm. “We expect about the same number of attendees if not more.”
Some of this year’s speakers include Neal Wilson, Microsoft’s "senior Bing evangelist;" Brett Prescott, global marketing solutions, Facebook; Chris McCann, president of 1-800-Flowers.com; Pat Lavelle, president of Audiovox; and Andrea Snyder, director of digital services for EGC Group. There will be representatives from various other companies including NBTY, Canon, Gilt Groupe, and Brother International.
A new addition to this year’s summit will be a CEO roundtable luncheon. “The purpose is to show how organizations are using digital,” says EGC president Ernie Canadeo, who will be at the roundtable with top executives from D’Addario, Audiovox, 1-800-Flowers.com, Didit, and Brother.
The summit will also include an industry panel discussion with Q & A and five breakout sessions including one on trends in multi-screen marketing.
About 90 percent of consumers use multiple screens throughout their day, explains Larrauri. This session will discuss how brands can plan a communications campaign to reach consumers across multiple devices, she notes.
The conference will start at 8 a.m. with breakfast and networking and culminate with the CEO roundtable luncheon from noon to 2pm. Tickets are $95 per person, which includes breakfast and lunch. For more information, go to lidigitalsummit.com.