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NPD research firm partners with Walmart
Photo credit: Getty/Spencer Platt
The NPD Group Inc., a Port Washington-based consumer research company, has signed an agreement to get access to Walmart's retail point-of-purchase information, the company said Friday.
The addition will give NPD a major new source of detailed, immediate insight into what people are buying.
Together, Walmart and NPD will work to make the information into products -- such as reports and...
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