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Inside Long Island business

Get the latest news and trends on Long Island companies and the people behind them.

Twitter tips for small business

Twitter screengrab

The way small businesses promote their services on Twitter is, well, not to do too much promoting. The key, say those in the know, is to engage followers and point them to helpful resources. (And, yes, the occasional promo is OK.)

Here are some examples from the past couple of days that are in that “attraction not promotion” spirit, as well as that of the holiday season:

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