Apple is holding an event in San Francisco during which it is expected to announce a new iPhone capable of faster data speeds. It may also come with a taller screen.
In anticipation, several gadget makers refreshed their lineups last week, hoping to beat Apple on the buzz. Nokia Corp. and Google Inc.'s Motorola Mobility division announced five new smartphones between them, while Amazon.com Inc. updated its Kindle Fire tablet computer and announced new stand-alone e-reader models.
Sales of Apple's iPhones are still strong, though the company lost the lead in smartphones to Samsung this year.
Samsung Electronics Co. benefited from having its S III out in the U.S. in June, while Apple was still selling an iPhone model it released last October. A new iPhone will allow Apple to recapture the attention and the revenue. Analysts are already estimating that Apple will sell 8 million to 10 million iPhone 5s before the company's quarter ends Sept. 30.
That said, the iPhone has been trailing Android phones in sales. On Tuesday, Google executive Hugo Barra declared on his Google Plus social networking page that 1.3 million Android phones are added each day, with 500 million devices activated globally. As of June, Apple has sold 244 million iPhones since the first one came out in 2007.
Apple's event Wednesday is taking place at Yerba Buena Center for the Arts Theater, where Apple has held many product launches.