Job hunters who’ve been relying on job boards alone need to know that that already-iffy ground is shifting. Some mainstream recruiters are moving away from those boards and zoning in on social media, which they say is more effective and less expensive.

In the next month or so, Canon U.S.A. will be “punching up our social media presence” on Facebook and Twitter, John Rorick, director of recruitment, told attendees today at the conference of the Society for Human Resource Management, Long Island Chapter. In fact, he said, he’s been reallocating his budget money away from job boards.

Ketan Patel, director of partner resources for Starbucks, told of recruiting for a new project at a previous job and targeting professionals at 15 other companies. Through LinkedIn his team identified and recruited the staff needed, with a cost of “zero,” he said, as he had no outside headhunter fees and found people locally who needed no relocation.

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Mark Fogel, vice president of human resources and administration at Leviton Manufacturing, told of getting five to 10 messages a week through social media like LinkedIn, saying, “We know some of the same people. Can we talk?” Guess who goes “from the bottom of the pile to the top of the pile,” he said.
 
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