"It's in a highly trafficked area without being on Old Country Road," Howie Glickberg, grandson of Fairway's founder, and vice chairman of development, said Monday. "The space is beautiful and there is lots of space."
The 68,000-square-foot store, with parking for more than 800 cars, occupies part of the former Home Depot Expo space on Corporate Drive and sits in the middle of a vibrant retail corridor. To Fairway's west is Roosevelt Field, and to its north a cluster of major retailers on Old Country Road, including a just-opened Trader Joe's in the new Gallery at Westbury Plaza.
"We're clearly in a real estate recovery, and we are in a corporate recovery," said David Pennetta, president of the Commercial Industrial Brokers Society of Long Island. "You're going to see more and more different companies starting to reach out and get better coverage and positioning out here on Long Island."
The 11-store chain has added seven supermarkets and three wine and spirits stores in the past five years. The company has registered for an initial public offering, according to Reuters. Company officials said they couldn't comment.
Fairway, which has its corporate offices in Manhattan, hopes to grow at a pace of three or four stores a year and is considering other locations on Long Island, Glickberg said.
The Westbury store will add yet another destination shopping attraction to the area, said Pennetta.
"You go there [Fairway], and it's fun," he said. "It's almost like going to the mall where you are entertained."
The new store, about 13,000 square feet larger than Fairway's Plainview location, will offer the chain's usual wide selection of specialty items, including organic, natural and gluten-free products, more than 600 cheeses and more than 100 varieties of olive oil. The store has an expansive kosher selection in addition to its usual services of butcher, baker and fishmonger.
Customers shopping for kosher items will have a full-service kosher deli, bakery, hot bar and prepared foods such as barbecued chicken and seafood made in the store's glatt kosher kitchen under the full-time supervision of two rabbis. Kosher catering will roll out the first week of September for Rosh Hashanah and Yom Kippur.
"People are saying we haven't had anything like that in this area," said Rabbi Avrohom Marmostein, the store's supervising rabbi.
The crew at Fairway has been rehearsing for its debut. Monday, its bakery staff was turning out bagels and baguettes -- not for sale but for practice to get the recipe and process just right. The store's chefs have spent the past few months deciding on menus for hot dishes and prepared foods, and testing recipes.