Lingerie firm Triumph International to make U.S. debut on Long Island
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Swiss-German lingerie giant Triumph International will make its U.S. retail debut with two Long Island stores this month.
Triumph, which operates 2,100 stores worldwide, launches its U.S. expansion next Thursday with the opening of a store at the Walt Whitman mall -- now called Walt Whitman Shops -- in Huntington Station. Its second U.S. store will open Aug. 22 at the Roosevelt Field mall in Garden City.
Securing Triumph's inaugural U.S. stores is a major development for the Indianapolis-based Simon Property Group, which owns both malls and is close to completing the renovation of Walt Whitman Shops. Simon is poised to begin a major remodeling of the Roosevelt Field mall, where luxury retailer Neiman Marcus plans to build and open its first Long Island department store by 2015.
"They [Triumph] have done quite a bit of research and have been working on their strategy for the U.S. launch," said Francis X. Scire Jr., Simon vice president of leasing. "They homed in on Long Island because they felt their core customer correlated well with the demographic of our customer base, both at Walt Whitman and Roosevelt Field."
Triumph, a 127-year-old privately held company, was founded in a small barn in Germany, but has since grown into an international lingerie producer and retailer known for a customized shopping experience. The stores will offer services such as fitting consultations.
"These two Simon Property Group locations are well-suited to serve our key consumers," said Todd Overmyer, Triumph's vice president of retail North America.
Roosevelt Field mall and Walt Whitman Shops will provide two distinct environments for Triumph, Scire said.
"Roosevelt Field gives you brand presence and exposure to an array of people and all of their footsteps by your door," Scire said. "At Walt Whitman you're getting a more boutique environment, and you're among a smaller pool of stores, so you get a bigger focus."