The Nassau Council of Chambers of Commerce kicked off its annual campaign Tuesday to encourage people to support small businesses by shopping in downtowns and Main Streets this holiday season.

Officials from Nassau County and the Town of Oyster Bay and representatives of the Nassau Council of Chambers of Commerce sought to spread that message at a news conference at Bayview Florist & Montage in Massapequa.

“Before you click on an internet sale, go out and see, hear, taste, smell your friends’ and neighborhood businesses right here in Nassau County,” said council president Francesca Carlow, also co-owner of Trio Hardware in Plainview.

Business leaders have said that benefits to patronizing Long Island’s businesses include a personalized shopping experience, boosting the local economy, increasing sales tax revenue and supporting local schools and government.

The holiday shopping season accounts for 20 percent to 40 percent of retailers’ annual sales, according to retail experts.

Small businesses are the vast majority of enterprises on Long Island; 96.3 percent of the region’s 96,327 business establishments employ fewer than 50 people, according to the most recent census data, from 2013.

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The Nassau Council of Chambers of Commerce is an umbrella group of more than 60,000 small businesses.