New York State has begun airing television commercials promoting tourism destinations for the summer, including Main Beach in East Hampton and the Long Island Aquarium in Riverhead, Gov. Andrew M. Cuomo announced Thursday.

The multimillion-dollar campaign, using a portion of $50 million allocated in the 2016-17 state budget, is designed to encourage state residents to vacation close to home and lure residents of nearby states and Canada, he said.

The three ads will air through Aug. 7. They are being broadcast in New York, New Jersey, Connecticut and portions of Massachusetts, Pennsylvania, Ohio and the Canadian provinces of Quebec and Ontario.

One spot has two scenes of a little girl with a beach pail walking with family on East Hampton’s Main Beach. A second shows visitors at the Long Island Aquarium.

Both 30-second spots employ the slogan, “It’s all here. It’s only here.”

New York State has begun airing television commercials promoting tourism destinations for the summer, including the Long Island Aquarium in Riverhead, Gov. Andrew M. Cuomo announced on Thursday, June 2, 2016. Photo Credit: YouTube / NYS Executive Chamber

Howard Zemsky, president of Empire State Development, the agency responsible for “I Love NY” tourism promotions, said, “New York State tourism is a key economic driver for our regional economies, and as the fourth-largest employer in the state, the industry continues to flourish.”

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Locally, leisure and travel activity generates more than $5.4 billion per year, according to the Long Island Convention & Visitors Bureau and Sports Commission. The summer accounts for 48 percent of overnight visits to Nassau and Suffolk counties.

About 9 percent of the Island’s jobs, or 120,000, are at hotels, restaurants and other tourism-related businesses, according to the state Department of Labor.

Some of the state’s previous TV commercials have sparked controversy for their price tags.

The State Legislature has approved more than $300 million, though some has yet to be spent. Besides “I Love NY” promotions, the money has gone toward touting Cuomo’s Start-Up NY tax-free zones on college campuses for expanding businesses and other economic development initiatives since 2012.