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Newspaper circulation may be worse than it looks
Quick ReadNew rules allowed newspapers to boost circulation even if they aren't selling more copies
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SAN FRANCISCO (AP) — While U.S. newspapers are losing subscribers at a staggering rate, a few dailies stand out because their circulation is rising. But they aren't necessarily selling more copies.
Here's why: Since April 1, new auditing rules have made it easier for newspapers to count a reader as a paying customer.
These looser standards are especially helpful to a newspaper if it...
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