The North Shore-Long Island Jewish Health System, which recently announced plans to change its name in January, has unveiled the new logo that will accompany the health care provider's new name, Northwell Health.
The logo, designed by Denver-based branding consultant Monigle, was introduced to North Shore-LIJ's 61,000 employees Thursday.
The logo's multicolored triangles are meant to serve as a symbolic reminder of the health system's various patient services working in unison, said Ramon Soto, senior vice president and chief marketing and communications officer for North Shore. The new logo's different-sized and colored triangles "represent the depth and breadth of what we have to offer," he said.
Since announcing the change in September, employees have been familiarized with the new name through internal marketing efforts, including the rollout of an employee-focused mobile app, myNorthwell.
"The name Northwell Health has been well socialized with employees," Soto said. "The next step is the look and feel."
North Shore-LIJ operates 21 hospitals throughout Long Island, New York City and Westchester.