VENTURA, Calif. - Patagonia says its Black Friday "fundraiser for the Earth" has shattered expectations by bringing in $10 million in sales that will be donated to nonprofits focused on helping the environment.

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The outdoor clothing maker previously announced it would donate 100 percent of its global retail and online sales on Black Friday. It says it expected to reach $2 million in sales, but instead generated five times more. Patagonia says the fundraiser "attracted thousands who have never purchased anything from Patagonia before."

Ventura, California-based Patagonia hasn't said exactly which groups the money will be going to, but says they are "underfunded and under the radar." It also has a list of groups which have previously received grants from the company.