Retailer-owned cooperative Allegiance Retail Services LLC has purchased the Pathmark name.
The Allegiance purchase includes all intellectual property associated with the brand, including the Pathmark logo, trademarks and the pathmark.com domain name. The purchase price was not disclosed.
Allegiance, headquartered in Iselin, New Jersey, provides retail services to Foodtown members as well as other independent supermarkets on Long Island such as Market Fresh and Uncle Giuseppe’s Marketplace. Allegiance provides marketing, advertising, technological and operational support, as well as Foodtown private-label products.
“The addition of the Pathmark name provides increased flexibility from a format standpoint to both our existing membership and to prospective members,” Allegiance president John T. Derderian said in a statement dated Monday. “This metro-NY/NJ/PA banner still has strong equity among consumers, and Allegiance plans on further strengthening the Pathmark name with new merchandising and operational enhancements.”
Allegiance officials did not respond to calls and emails seeking further comment.
In December, the Great Atlantic & Pacific Tea Co., which is in Chapter 11 bankruptcy, had received a $1 million offer from Mount Vernon-based K-50-15 Corp., an affiliate of Foodtown operator PSK Supermarkets, for its Pathmark intellectual property assets.
Separately, a federal bankruptcy judge in White Plains approved in November a bid from PSK Supermarkets to buy the lease for the former Waldbaum’s in Rocky Point, as part of a $19.4 million purchase agreement. The store reopened shortly after under the Foodtown name.