Bellport-based Perfumania Holdings Inc. reported lower sales and a narrower net loss for the second quarter ended July 30, driven by a lower store count, lower mall traffic at Perfumania stores and changes in foreign exchange rates against the U.S. dollar.

The seller of celebrity and designer perfumes and fragrances, including scents by Vince Camuto, Kenneth Cole and Rihanna, reported a net loss of $11 million, compared with a net loss of $16.8 million a year earlier, according to a federal regulatory filing late Friday.

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Perfumania posted net sales for its second quarter of $97 million, down 11.2 percent a year earlier. Wholesale sales increased by 5 percent to $42.7 million, while retail sales decreased by 20.8 percent to $54.4 million.

Perfumania had 304 stores during the quarter, down from 318 a year ago. Perfumania also operates the website Perfumania.com. Scents of Worth sells designer fragrances on a consignment basis in about 1,300 stores, including about 800 Kmarts.

The company’s shares rose 3 cents and closed at $2.36 Friday prior to the release of the report, and were unchanged after regular trading. Shares of Perfumania are down more than 56 percent in the past 12 months.