Bellport-based Perfumania Holdings Inc. reported lower sales and a shrinking net loss for the first quarter ended May 2, driven by weak wholesale seasonal demand, lower store count and lower mall traffic at Perfumania stores.

The seller of celebrity perfumes and fragrances, including scents by Vince Camuto, Kenneth Cole and Rihanna, reported a net loss of $165,000 or 1 cent a share, compared with a net loss of $485,000 or 3 cents a share a year earlier, according to a federal regulatory filing late Monday.

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Perfumania posted net sales for the first quarter of $128.21 million, down 3.6 percent from $132.97 million a year earlier. Wholesale sales decreased by 2 percent from $60.8 million to $59.5 million, while retail sales decreased by 4.9 percent from $72.2 million to $68.7 million.

In addition to 317 Perfumania retail stores, Perfumania operates the website Its Scents of Worth subsidiary sells designer fragrances on a consignment basis in about 1,900 stores, including more than 1,000 Kmart locations.

The company's shares rose 20 cents and closed at $6 Monday before the report was released.