Industry veteran takes role as Midwest sales lead for first ad platform built for mobile moments
San Francisco, CA (PRWEB) October 22, 2015
Aki Technologies (http://www.a.ki), the first ad platform built for mobile moments, announced that Beth Grossman has joined the team as Regional Vice President of Midwest Sales. The mobile ad platform, which drives greater ROI by connecting advertisers to mobile audiences during their most receptive moments, is currently expanding its sales operations.
“There’s a lot of buzz around ‘moments’ today, but many are still trying to understand how to turn that buzz into value. Aki works closely with advertisers to ensure they capture both the immediate and long-term value of mobile moment advertising,” said Scott Swanson, CEO and co-founder of Aki Technologies. “Beth has the significant experience in ad tech and deep understanding of advertiser challenges needed to educate the marketplace and enable high-value mobile moment campaigns. We’re thrilled to have her on board as Aki’s RVP of Midwest Sales.”
Grossman is a senior executive with proven success increasing revenue and profitability in startup environments. Prior to joining Aki Technologies, she served as Sales Director, Midwest for native ad platform Sharethrough, where she opened two regional offices and was consistently recognized as top revenue producer. Grossman, who has extensive knowledge in the full range of digital sales (native, mobile, video, social, cross-screen) as well as broadcast TV, previously held roles at WebMd and Fox Broadcasting.
"Advertisers are under tremendous pressure to deliver better return on mobile campaigns and Aki, with its ability to identify and target the most receptive moments for mobile users, offers unprecedented impact, efficiency, and insight," said Grossman. "Aki is truly on the cutting edge of mobile advertising and I couldn’t be more excited to be a part of the team.”
As the first advertising platform built for mobile moments, Aki interprets the full range of mobile data signals to gauge and predict a consumer’s receptivity to brand advertising. With Aki Technologies, advertisers connect with consumers at the optimal moment, and with the optimal creative for that moment, resulting in more efficient campaigns and higher engagement rates.
Read more about Aki Technologies’ recent launch in MediaPost.
About Aki Technologies
Aki Technologies unlocks the potential of advertising on mobile devices. As the first advertising platform built for mobile moments, Aki interprets the full range of mobile data signals to gauge and predict a consumer’s receptivity to brand advertising. Aki’s Mobile Moment Index™ ensures that brands reach consumers when they’re most receptive—and with the optimal creative format, while Aki’s Mobile Moment Performance Insights™ provide in-depth, moment-by-moment analysis to measure success and inform future campaigns. With unmatched insight into the billions of data points that comprise mobile activity at any given moment, Aki transforms the ad experience for mobile consumers and increases return for brands. The company was founded by the mobile ad pioneers behind Mobile Theory (acquired by Opera in 2012), and has offices in San Francisco, New York, and Los Angeles. Visit http://www.a.ki or follow @akiunlocks to learn more.
For the original version on PRWeb visit: http://www.prweb.com/releases/2015/10/prweb13034202.htm