New User Generated Profiles (UGP) and first party data to be highlighted in the context of EU GDPR
Seattle, WA and London, UK (PRWEB) May 05, 2016
autoGraph.me CEO and recent “Big Data 100” awardee Henry Lawson will be featured at a number of events across May, speaking on the topic of “the Future of Marketing Data.” autoGraph.me provides User Generated Profiles (UGP) and the Profile Cloud™ to database and loyalty marketers to increase ROI, consumer engagement and speed of adoption of opt-in data, and to help marketers comply with EU GDPR.
At a time when third-party data and DMPs are coming under increased regulation like the EU GDPR and consumer use of ad blockers, the future of marketing data and consumer engagement is a hot topic. “We’re excited to be featured at these important upcoming events held by Forrester, the IAB and DataIQ,” says Henry Lawson. “I’m glad to share insights on the future of marketing data, how it’s rapidly evolving, and how marketers can increase and accelerate ROI using first party, opt-in data. We’ll discuss strategic options available to marketers and demonstrate User Generated Profiles (UGP) and the Profile Cloud™ in that context.”
The upcoming events where autoGraph.me and Henry will be presenting are:
Event: DataIQ GDPR Impact Briefing
Date: 10 May
Location: Charles Russell Speechlys, 5 Fleet Place, London
Topic: Building User Generated Profiles, without damaging consumer privacy or trust. Henry will speak about how User Generated Profiles will help marketers maximize ROI and speed to market of first-party data while adjusting to and complying with new GDPR regulations.
To register or for more info: https://www.dataiq.co.uk/impact2016/profiling
Event: IAB UK Leadership Summit
Date: 19 May
Location: Sopwell House, St. Albans
Topic: Town Hall Sponsor and Provocateur- autoGraph.me will lead an interactive round table on creating positive user experiences. What are our shared priorities to transform the consumer ad experience and address the key causes of ad blocking? How can opt-in and first party data, and new technologies like User Generate Profiles address these opportunities?
To register or for more info: http://www.iabuk.net/events/library/leadership-summit
Event: Forrester Marketing Europe 2016
Date: 24 May
Location: Lancaster London, Lancaster Terrace
Topic: The Power of Trust, with Forrester Principal Analyst Fatemeh Khatibloo. Forrester has determined that trust is the most critical component for creating brand preference. autoGraph.me will demonstrate User Generated Profiles (UGP) and the Profile Cloud™ with case studies of companies leveraging consumer trust to strengthen their brands.
To register or for more info: https://www.forrester.com/MARKETING+EUROPE+2016/-/E-EVE6922
Event: DataIQ Summit 2016
Date: 26 May
Location: 200 Aldersgate
Topic: The Consumer Data Value Exchange
To register or for more info: https://www.dataiq.co.uk/summit2016
For more information, go to https://www.autoGraph.me/autograph-events-may/
autoGraph.me provides User Generated Profiles (UGP) and the Profile Cloud™ to database and loyalty marketers to optimize consumer acquisition, retention and engagement. Unlike third-party data providers and DMPs, autoGraph’s patented SaaS platform generates and enriches first-party, opted-in consumer profiles without invading consumer privacy, compliant with EU GDPR. Clients include major retailers, telecommunications carriers, CPG and financial services, such as the world’s second largest mobile company and the UK’s second largest supermarket chain. autoGraph.me is based in Seattle, WA and London, UK and is VC-backed by Voyager Capital and Alliance of Angels.
For the original version on PRWeb visit: http://www.prweb.com/releases/2016/05/prweb13396500.htm