Expands Service Offering to Include Marketing Strategy & Demand Generation
ATLANTA, GA (PRWEB) May 18, 2016
Butler Street, a leading consulting, training and research firm focused on client and talent development announced the appointment of Jefferson Allen to the position of Chief Marketing Officer. Allen brings with him a wealth of B2B marketing and product management experience, having successfully led demand generation, sales enablement, and product innovation initiatives in the technology and business services sectors. Allen joins Butler Street from Standard Register where he was Vice President, Marketing and Product Strategy.
"We are elated to have Jeff Allen lead our Marketing organization," said Mike Jacoutot, Founder and Managing Partner. "Having worked with Jeff previously, I know his strengths first-hand in the areas of marketing and product strategy, competitive positioning, and marketing execution. Helping our customers grow in these areas will add yet another dimension to our client development offering.”
While at Standard Register, Jeff led the effort to transform the portfolio and go to market processes for both commercial and healthcare business units. Under his leadership, the company launched programs delivering over $100 Million in new revenue over the course of his tenure with the company.
“Arming a sales force with differentiated marketing strategies that are aimed at the right segments is an increasing challenge that our customers face,” said Mary Ann McLaughlin, Managing Partner. “Jeff’s marketing vision and expertise will help our customers address the complexities associated with marketing technology, sales enablement, and demand generation.”
Over the past 12 months the company has invested heavily in solutions for e-learning, ClientFit™ key account management software and Butler Street Research. Fueled by a differentiated client development approach and methodology, and leveraging its deep domain expertise in the staffing and print sectors, Butler Street has helped their clients grow at four times their respective markets.
“I am extremely excited to join the Butler Street team,” said Mr. Allen. “Butler Street is a fast-paced, growing organization, and has demonstrated the ability to drive significant results for customers seeking to grow revenue by improving their client and talent development processes.”
About Butler Street
Butler Street is a management consulting, training and research firm that specializes in client and talent development. Butler Street’s managing partners have in excess of 125 years of executive level sales, marketing and operations experience across print, staffing and revenue cycle industries. Butler Street helps companies and their people grow and delivers lasting results in the two most challenging areas that companies face: client development and talent development. For more information: http://www.butlerstreetllc.com.
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