Moves reflect the expanding nature of marketing using the power of sound
New Haven, CT (PRWEB) October 14, 2015
CRN International has introduced a new corporate website that reflects the ever-evolving nature of audio as an effective marketing vehicle and CRN’s role within this environment.
The 40-year-old company also unveiled a new corporate video that further defines the audio landscape and how CRN has expanded its capabilities to drive brand messages to mediums where people are listening.
The theme of both the new site and the video is “Radio Forward,” suggesting that radio has exploded beyond broadcast with many digital platforms and more opportunities to engage consumers through the power of sound. The company also unveiled a new corporate logo.
The corporate video was seen by more than a quarter-million airline passengers on American Airlines and US Airways this past August and September as part of the ExecTV in-flight business program, which features forward-thinking companies.
The new site design makes it easier for visitors to see examples of CRN’s work and how the company solves marketing and messaging challenges for its well-known clients. The site also includes a library of resources for marketers seeking ideas and exploring strategies for their own marketing initiatives.
“The new website and video reflect the essence of how radio marketing continues to evolve and represent a wider net of marketing possibilities,” said CRN Marketing Director Jim Alkon. “We’re excited about the new site and the chance for companies to hear our story and learn about how we can help them achieve their marketing objectives.”
About CRN International
CRN International has more than 40 years of experience in not only planning and buying audio platforms, primarily radio, but in pioneering new strategies and approaches that give clients significant competitive advantages. Marketing solutions are based on a combination of art, science, history, intuition, market intelligence, and—most importantly—the business objectives of clients, some of the world’s most well-known brands. The company is headquartered in Hamden, CT, with offices in New York, Minneapolis, Detroit, and Hershey, PA.
For the original version on PRWeb visit: http://www.prweb.com/releases/2015/07/prweb12860413.htm