New tool allows digital signage operators to target content to users based on geographic location, including when the digital signage is in motion.
Westlake Village, California (PRWEB) November 03, 2015
MediaSignage, Inc. (http://www.digitalsignage.com/) is pleased to announced the release of GPS-powered, location-based services (LBS) for digital signage. The latest release allows for specific geo-targeting of campaigns based on the location of the screen, regardless of whether or not the display is in motion.
The GPS enabled location targeting works well for buses, taxis and trains. Advertisers can more easily target their digital signage content based on a targeted geographic radius. For instance, a taxi cab may provide digital signage behind the headrest and allow local advertisers to target messages to patrons that ride within the cab. When the player resides within a moving car, bus or train within the desired radius (e.g. close to a specific restaurant or local venue), a new content loop may display local happenings specific to the local vicinity. Once the media player moves out of that vicinity, the original content loop resumes.
The engineers at MediaSignage have designed the product in a way that is simple and affordable. Any business owner looking to take advantage of the GPS-enabled location-based targeting can have it live in a matter of a few minutes. Users can simply login to the StudioLite, set the locations on a map where a particular desired radius might be met, and set the priority duration for each content resource that is to be displayed within the desired radius. Using nearly any Raspberry PI GPS transmitter, a user can set radius location information for several desired areas within a geographic footprint.
When users combine the power of GPS tracking into moving digital signage, the ability to target for advertising purposes becomes extremely powerful. Selling local advertisements in taxi, bus, train and even Uber digital signage provides a powerful tool for selling ads and targeting customers.
“We are extremely pleased and excited by this latest feature implementation within our system,” says Nate Nead, President. “It provides an additional value-adding tool for digital signage business owners and operators, allowing them to better monetize their display screens in a host of different and non-traditional environments. We hope our users will take full advantage of the new features and that the features will provide a profit-enhancing tool for their businesses,” Nead says.
About MediaSignage, Inc.
Since 2008, MediaSignage has been providing enterprise-level digital signage tools for small and medium business. In addition, the company boasts thousands of active users across over 130 countries. With tens of thousands of active displays under management, the company has experience in many different aspects of the market from installation, content creation, software development and hardware integration. For more information, please visit http://www.digitalsignage.com/
For the original version on PRWeb visit: http://www.prweb.com/releases/location-based/digital-signage/prweb13053651.htm