Koller Brings Experience, Focus and Knack for Data to Strategic Role
Louisville, KY (PRWEB) May 09, 2016
Custom Labels leader Discount Labels announced the hiring of Rob Koller as Director of Marketing. Koller is an 18-year veteran in both consumer and business-to-business marketing with a penchant for developing data-driven strategies and delivering outstanding customer experiences.
Koller will develop and implement an overall growth strategy for the custom labels business that includes mining data to better understand customer preferences and sales opportunities. “We are getting more sophisticated about how we serve our current customers, and cultivate relationships with new ones,” says Matt Zeyher, VP Business Development. “Rob’s background in data analysis coupled with his strategic approach to customer-centric marketing will be an excellent fit for Discount Labels as we sharpen our focus on customer satisfaction, engagement and loyalty.”
Previously, Koller held various marketing leadership roles at Thornton’s Convenience Store Chain, KFC, Prestolite Performance, and Nestle.
About Discount Labels:
Discount Labels specializes in die cut labels, premier labels, durable labels, UL labels, variable data labels, printer labels, magnets, stamps and promotional products for every industry including automotive, construction, healthcare, manufacturing, restaurant and retail. Discount Labels sells through the largest authorized label distributor network in the U.S. and Canada. Eligible dealers are active in one of the following industries: printing, graphic arts, specialty advertising, business forms, packaging and shipping, signs, banners, rubber stamps, or office products. Established in 1965, Discount Labels has grown to be America’s largest wholesale label supplier. Find more information at http://www.discountlabels.com and visit us on Facebook, Twitter and Google+.
For the original version on PRWeb visit: http://www.prweb.com/releases/2016/05/prweb13399294.htm