Predictive Offer Recommendations Guide Users to Winning Innovative Offers Based on Historical Campaign Results
Palo Alto, Calif. (PRWEB) November 03, 2015
Eversight™, the leading provider of Offer Innovation software designed to improve promotion effectiveness and make better use of trade promotion dollars, today announced that it has added new predictive capabilities to its Eversight Cloud™ offer innovation platform. The new capabilities, called the Eversight Predictive Offer Engine™, are powered by proprietary learning algorithms that analyze past campaigns to recommend likely high-performing offers. These potential winners are then tested on the Eversight platform to confirm which are the very best.
“We’re excited to introduce the Eversight Predictive Offer Engine, a set of capabilities that has never before been offered in the industry,” said Jamie Rapperport, CEO and co-founder at Eversight. “Manufacturers and retailers can now view highly-targeted offer recommendations before they begin digital testing, enabling them to find breakthrough promotions even faster and more effectively.”
The Eversight Predictive Offer Engine powers real-time offer recommendations within Eversight’s SaaS applications. Users simply input the product, target buy quantity and target discount for the designated promotional campaign. The system then makes intelligent recommendations based on predictions of which test offers are likely to garner the highest engagement, as well as deliver the most actionable insights for a given test campaign.
Similar to Amazon’s Recommendation Engine, which recommends products based on shopper purchase history, the Eversight Predictive Offer Engine is comprised of machine learning algorithms that predict which test offers are likely to perform best by looking at the results of past experiments. As more tests are executed, the model dynamically updates based on new information.
“We’re really excited about the new recommendation capabilities in the Eversight application,” said Regina Haley, Shopper Insights Manager at BIC. “More than ever, we need technology that intelligently leverages data to help us create the most impactful promotional events possible. There are millions of offers you could run—this is the first time we’ve had the ability to know which have the highest potential.”
Eversight released its cloud-based platform, Eversight Cloud™, in January of 2014, and it has quickly become the software of choice for major consumer goods companies, including AB InBev, BIC, Kimberly-Clark, and Unilever, among other leading brands. The tool is built around Offer Innovation – an approach pioneered by Eversight – which is based on the rapid, iterative testing of dozens or hundreds of offer variations with real shoppers. Tests are executed through several digital platforms such as social, print-at-home coupons, retailer mobile apps, and e-mail. Offers generated with offer innovation have been shown to yield 20-50% better performance over typical promotions.
Headquartered in Palo Alto, Calif. and founded in 2013, Eversight provides Offer Innovation software that helps retailers and consumer goods companies dramatically improve promotion effectiveness and make better use of trade-spend dollars. Eversight disrupts the $300B+ world of trade promotions by combining the latest in predictive analytics, cloud software, data science, and behavioral economics. Eversight Cloud™ enables customers to remove the guesswork and risk from trade promotions by digitally testing hundreds of unique offers with real shoppers to find the best performing ones. Eversight serves as a strategic partner to some of the largest CPG brands and retailers, including AB InBev, BIC, Kimberly-Clark, and Unilever. Promotions based on Offer Innovation have yielded an unprecedented 20-50 percent performance improvement over traditional promotions. Visit http://www.eversightlabs.com to learn more.
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