Gravity4's Thirteenth Acquisition Adds Next Generation Cross-Device Targeting to its Revolutionary Marketing Platform
(PRWEB) October 20, 2015
Gravity4, the world’s first high frequency marketing cloud, today announced the acquisition of Conyak, a Denmark-based company specializing in dynamic creative optimization. Conyak’s patented technology allows advertisers to perform 100% accurate cross-device retargeting with dynamic product ads, and a recommendation engine that leverages past browsing behavior and consumer interests. This marks Gravity4’s thirteenth acquisition since the company was launched in July 2014.
“We are very excited to be working with Conyak,” said Gurbaksh Chahal, Chairman and CEO of Gravity4. “In terms of ROI for advertisers, they’re easily beating their nearest rival, Criteo, and we can’t wait to integrate their DCO platform and AI-based recommendation engine into the Gravity4 Marketing Cloud so we can share these incredible results with all of our customers globally,” said Mr. Chahal.
Two years in the making, Conyak’s technology makes it possible for advertisers to reach consumers at the “moment of intent,” on the best converting device, at the right time. Moreover, Conyak’s frequency controls span both campaigns and devices, which dramatically increases ROI by enabling advertisers to precisely manage their campaigns and insure maximum conversions.
“Over the past two years, our efforts to develop a disruptive, game-changing cross-device digital marketing platform have been rewarded by continuously increasing customer adoption,” said Christian Sundgaard, CEO of Conyak. “We are experiencing rapid growth in Northern Europe and we’re excited to amplify these gains as part of the Gravity4 family globally. Conyak’s goal has always been to ensure customer success by leveraging one-to-one marketing, and we are looking forward to taking our platform to the next level as part of the Gravity4 Marketing Cloud,” said Mr. Sundgaard.
"We chose to work with Conyak because of their technology, and their ability to track users across all consumer touch points,” said Marlene Schøler Sørensen, Project Manager at the WhiteAway Group, one of Denmark’s largest eCommerce websites. “By working with Conyak, we were able to achieve all of our ROI goals, easily surpassing results from previous partners. We are excited to see what we can do with the entire Gravity4 Marketing Cloud,” said Ms. Sørensen.
Gravity4 plans to integrate the Conyak team into its existing Copenhagen offices. Terms of the acquisition were not disclosed.
Gravity4 delivers the world’s first high frequency marketing cloud that dramatically boosts digital marketing ROI across web, mobile, video, and social channels. Automation, simplicity, and design are the fundamental ingredients behind all the applications and solutions in the Gravity4 Marketing Cloud.
From day one, the Company’s goal has been to simplify marketing by humanizing the essential components behind it. Gravity4 offers a full suite of enterprise applications to aggregate social, web, email, mobile, CRM, search, and location data in real time for free. This offering allows marketers to save millions of dollars annually and enhance automation across all digital consumer touch-points.
Gravity4 is a global software-advertising company headquartered in San Francisco, CA with offices in the US, Bermuda, Ireland, Brazil, Denmark, Turkey, Canada, Australia, Columbia, Sweden, Norway, Spain, and Finland. For more information, visit http://gravity4.com/.
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