Nashville-based digital marketing agency Horton Group releases new custom development resources.

Nashville, TN (PRWEB) May 04, 2016

Horton Group, a full-service digital marketing agency in Nashville, TN is pleased to announce the launch of a variety of custom development resources.

"There's a difference between a website and a web application, just like there's a difference between a web page displayed on Safari on your mobile device and a mobile application. Using a cookie cutter approach to website development is not always a bad approach. Content Management Systems like Squarespace and Wordpress are great tools for a lot of businesses. However, there are certain qualifying factors that point to the need for custom application development," said Inside Marketing / Sales Representative Samuel Bradshaw.

Various reasons why a company or individual may want to create a custom application include:

-An entrepreneur looking to validate an idea
-Executives trying to explore new opportunities for an established business
-Business managers modeling out converting non-application processes to software solutions

Horton Group's latest Web App vs. Mobile App Flow Chart might provide some answers for which direction to go.

In addition, Horton Group has created a Custom Development Worksheet to help plan an application from start to finish. The worksheet walks through questions such as: "What problem will your custom development project solve?" and "What promotion strategies will you use to reach your target market?".

For more information about the tools that dominate custom application development today, individuals can download Horton Group's Full Stack Tools SlideShare.

"The flexibility and usefulness of the tools and frameworks highlighted here allow for endless functionality and limitless possibilities," said Technical Lead Chris Schaub.

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Learn more about Horton Group by visiting HortonGroup.com.

About Horton Group
Horton Group is a full-service digital marketing and design agency headquartered in Nashville, TN. For 20 years, the agency has helped organizations in a wide variety of industries bolster their presence and business online. Using a team-based creative approach, Horton Group provides dynamic solutions in inbound marketing, website design and development, custom mobile applications, search engine optimization (SEO), social media marketing and more. Learn more about Horton Group by visiting HortonGroup.com.

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