The release is aimed to address the recent significant shakeup in local search, when the familiar local pack was reduced from seven listings to three listings.
(PRWEB) October 29, 2015
Link-Assistant.Com, a rapidly-growing company that provides digital marketers with a professional all-in-one SEO platform, announced today the addition of Google Local to Rank Tracker. One of the four tools in the SEO PowerSuite toolkit, Rank Tracker handles keyword research and rank checking aspects of search engine optimization. The developers closely follow all of the changes in Google search results, providing users with helpful instruments to stay competitive in organic search and get as many leads from Google as possible.
What exactly has changed in local SERPs and what does it means for site promotion?
In a nutshell, what previously used to be a detailed, relatively stable list of 7 local businesses in search results is now a list of 3, highly dependent on the exact IP, and featuring very little extra info about businesses. Previously, searchers had enough information in front of them right from their initial search and often didn’t have to dig further. Now, there are more incentives for searchers to click for a longer list of local service providers and choose between them.
What is more, there are now more fluctuations in the local list depending on the exact IP position of a searcher: people searching for a “plumber in Chicago” several miles away from each other may get noticeably different results now.
There are two major takeaways for site optimizers with regards to the 3-pack update. Firstly, getting on the eyes of target searchers is now easier: if a service is relevant, there are more chances prospects will see it. Secondly, there’s optimization work to do: making sure Google has all the information about a business to give it the deserved placement and track the results within the new local pack.
About Google Local in Rank Tracker
Google Local is the new option in the list of supported search engines in Rank Tracker. As it was mentioned above, searchers now see only 3 local results on the first page of Google and tend to click for more results to proceed to the long 20-item list. The new Google Local feature in Rank Tracker is about finding the exact position of a website in the long local list as if from a specific location. More information on the new feature is available at http://www.link-assistant.com/news/local-rankings.html.
Link-Assistant.Com is the maker of SEO PowerSuite - the all-in-one SEO software for search marketers, digital agencies and bloggers. SEO PowerSuite is a toolset made up of 4 individual tools – Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant – delivering best results when combined. SEO PowerSuite is available in 6 languages, including the French version of the SEO software tools.
For the original version on PRWeb visit: http://www.prweb.com/releases/2015/10/prweb13040370.htm