Agency Introduces New Ways to Influence Buyers and Renews Its Unilever Relationship
San Diego, CA (PRWEB) May 16, 2016
Mirum, a global digital agency, today announced that Lunchbox, its award-winning shopper engagement agency, has been renamed Mirum Shopper. Further, the agency has renewed its relationship with long-standing client, Unilever.
“Lunchbox has been a pioneer in shopper marketing with a strong foundation in social shopper, creating custom content and immersive digital experiences,” said Jay Mathew, Chief Operating Officer, Mirum Shopper. “With Mirum Shopper, we are creating next generation solutions for shoppers, brands and retailers.”
Mirum Shopper is part of Mirum’s new commerce activation platform offering, changing the way brands engage with consumers and shoppers. The platform combines tech, analytics, data, campaign planning, and creative services with social shopper, shopper engagement services, and the creation of original content – from branded videos to events, mobile and in-store platforms – to influence shoppers in new ways.
“We are pleased that Lunchbox is now Mirum Shopper,” said Kevin Flagg, Sr. Director, Shopper Marketing, Unilever. “This evolution provides a richer solution for the Unilever brands, including deeper analytics and planning. With our needs increasing exponentially, this was a critical factor in our choice to renew our work with Mirum.”
“Consumers, retailers, and brands are all working to figure out how to influence buying behavior,” said Dan Khabie, Global and North America CEO, Mirum. “With Mirum Shopper, we will reinvent consumer and shopper engagement while continuing the exemplary level of shopper activation, social media, analytics, and turnkey video production.”
With a full production studio in Los Angeles, the agency has worked with clients like Unilever, and the industry’s top music stars to create branded music performances and product lines. Mirum Shopper will continue to develop original content and social campaigns to help brands activate new products and services, and to bolster brand engagement in a way that transforms shoppers into buyers.
The agency also operates offices in Chicago, Bentonville, Ark., and New York.
Mirum is a global digital agency that creates experiences that people want and businesses need. Named a Visionary in the 2016 Gartner Magic Quadrant, Mirum helps guide brands in business transformation, experience design, and commerce activation. The agency operates in 20 countries, with more than 46 offices and 2,200 professionals. Mirum is part of the J. Walter Thompson Company and WPP Network. For more information, visit mirumagency.com.
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