Teams Share The Newest Kitchen Innovations While Gaining Valuable Consumer Insights
North Olmsted, Ohio (PRWEB) October 27, 2015
There is a reason why Moen and PulteGroup, Inc. are leaders in the homebuilding industry: they listen to their consumers. Both companies conduct extensive research to provide new and innovative product solutions. To continue this quest for knowledge, Moen has joined forces with The PulteGroup for its Kitchen Throwdown Event – a celebration and competition to gain immediate consumer feedback on kitchen designs of the future.
The Kitchen Throwdown Event challenges supplier teams to each build an inspiring kitchen vignette – targeting one of three specific lifestyle segments: affluent empty nesters, busy families and entertainment-focused millennials. Moen® products will be featured in each kitchen solution that will be on display at The PulteGroup Innovation Center in Norcross, Georgia during the event on October 19th.
“As Pulte’s national faucet partner, we are thrilled to participate in all three vignettes for this unique occasion,” said Tim Shearer, senior director of national accounts, Moen. “While Moen’s products are always thoughtfully designed to meet consumer needs, we’re excited to gain additional feedback from these key audiences as they personally interact within a kitchen setting that’s specifically designed for their lifestyles.”
During the event, Pulte partners will have the opportunity to present their kitchen concepts to Pulte executives. Each kitchen design will be rated based on new thought, alignment with Pulte principles and meeting the needs of the segment. In addition, targeted consumers will have the opportunity to experience and provide feedback on the vignettes – to gain true insights and validate the proposed concepts.
“This exercise is designed to bring to life the best thinking from our key manufacturing partners,” said Diahann Young, director innovation and new product development, PulteGroup. “The Kitchen Throwdown Event will help us better understand our consumer and to deliver new home solutions that they will truly enjoy living in.”
Moen will feature a diverse selection of products within the vignettes:
- Empty Nester Cooking Enthusiast: For this affluent homeowner, cooking is a passion, requiring upsized amenities in their right-sized home. The kitchen includes an island with a Moen Low-Profile Divide stainless steel kitchen sink, a STō® with MotionSense™ pulldown kitchen faucet and a coordinating modern soap dispenser in Spot Resist™ Stainless finishes. In addition, the kitchen will feature a bar/prep sink and accessories with the matching STō bar/prep faucet; as well as a pot filler above the range.
- Family Chef: For the busy, professional family with pets and children, the kitchen is used for a variety of daily tasks and demands multiple work centers. This kitchen includes a large, single-bowl Moen sink, the Arbor® with MotionSense pulldown faucet and transitional soap dispenser within the large island; a prep area – also within the island – includes a separate bar/prep sink with accessories and the Arbor bar/prep faucet; as well as a pot filler above the range.
- Millennial Entertainer: The Moen apron-front, double-bowl kitchen sink, combined with the modern-designed Align® pulldown kitchen faucet and soap dispenser is the perfect choice for the millennial that demands high style and modern amenities to put on a show when entertaining. Plus, sink accessories not only offer convenience and sink protection, but the cutting board can add additional counter space creating a “disappearing” sink.
For more information about Moen or the products featured in the Kitchen Throwdown Event, visit moen.com or call 1-800-BUY-MOEN.
For more information about PulteGroup, Inc. and PulteGroup brands, go to pultegroupinc.com; http://www.pulte.com; http://www.centex.com; http://www.delwebb.com and http://www.divosta.com. Follow PulteGroup, Inc. on Twitter: @PulteGroupNews.
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential applications – each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior-performing products that deliver lower lifetime costs for today's facilities.
Moen is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The Company's trusted brands include Moen® faucets, Master Lock® and Sentry® Safe security products, MasterBrand® cabinets and Therma-Tru® entry door systems. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P MidCap 400 Index. For more information, please visit http://www.FBHS.com.
About PulteGroup, Inc.
PulteGroup, Inc., based in Atlanta, Georgia, is one of America’s largest homebuilding companies with operations in approximately 50 markets throughout the country. Through its brand portfolio that includes Centex, Pulte Homes, Del Webb and DiVosta Homes, the company is one of the industry’s most versatile homebuilders able to meet the needs of multiple buyer groups and respond to changing consumer demand. PulteGroup conducts extensive research to provide homebuyers with innovative solutions and consumer inspired homes and communities to make lives better.
Jennifer Allanson or Kristi Stolarski
For the original version on PRWeb visit: http://www.prweb.com/releases/2015/10/prweb13045115.htm