Senior Vice President to accelerate new business for leader in contextual content for email marketing
New York, NY (PRWEB) October 20, 2015
Movable Ink, the contextual experience engine for innovative email marketers, today announced that Lisa Welch joined as Senior Vice President of Worldwide Sales. Prior to joining Movable Ink, Welch was Vice President of Sales for Workfront, a leading provider of marketing work management solutions. Under her leadership, the company exceeded 100 percent year-over-year sales growth in the marketing solutions space. Welch formerly held executive level sales roles at leading enterprise SaaS companies including Eloqua, Oracle, and Salesforce.
Ms. Welch brings over 25 years of executive experience building high-performance sales teams and relationships at Fortune 500 companies. In her new role, Welch will spearhead Movable Ink’s global sales initiatives and focus on generating new business with enterprise and mid-market companies around the world.
“We’ve established a leadership position in contextual content for email marketers in the U.S. and U.K. and have our eyes fixed on bringing our solution to other brands in key markets around the world,” said Vivek Sharma, Chief Executive Officer of Movable Ink. “Lisa’s vast experience and success driving sales at top marketing software companies will play a pivotal role in our plans for continued growth.”
Previously, Welch was Vice President of sales for Alteryx, Vice President of Sales for the eastern U.S. for Eloqua (an Oracle company), and Vice President of Global Enterprise Sales for Salesforce.com. She has also held a number of key sales roles at enterprise software companies including Claris and IBM.
“With a track record of building and developing sales teams that create exponential growth for top marketing software firms, I see great potential for Movable Ink to build on its strong foundation of enterprise clients,” said Welch. “Contextual content will help drive the future of email marketing, and I look forward to being a part Movable Ink’s next phase of technology disruption and client expansion.”
For information about how your brand can benefit from Movable Ink or to request a demo, visit http://www.movableink.com.
About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 300 innovative brands including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit http://www.movableink.com.
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