Brand launches with edited collection, ahead of Winter 2016 line.
New York, N.Y. (PRWEB) October 21, 2015
The brand Nephews was launched today, aimed at becoming the online destination for quality, affordable men’s streetwear. Frustrated with the lack of affordable, quality yet stylish clothing options for men, founder Caleb Lewis set out to create a brand that could meet this need and become the new standard. Along with the reinvented men’s tee, the Nephews’ launch line features high quality, streetwear basics, including long tanks and tees, box tees and sweatshirts. Each piece offers a perfected fit and thoughtful detailing to stand out from what has become the dull standard in men’s basics.
“During my teens and early twenties I found that I spent way more than I could afford to have the style and quality of clothing that I wanted,” says Caleb Lewis, founder and creator of Nephews. “My hope with the launch of this company is to provide guys with a wardrobe that has the look and feel of high-fashion streetwear but doesn’t mean bankruptcy to own.”
The Nephews team spent the last year testing their initial designs, carefully perfecting the fit and detail of each piece. The reinvention of the men’s tee became a major focus, including personally wearing and testing over 50 designs. On Wednesday morning, the limited collection of men’s streetwear basics, available exclusively on the Brand’s website Nephews.co, was unveiled at their New York offices.
“I truly feel that with these pieces we’ve delivered on our mission to provide men’s clothing that is well-made, stylish and affordable,” says Lewis. “We’ve spent a lot of time studying and perfecting, through trial and error, these every day streetwear basics. I’m so excited to finally share a piece of what we’ve been working on!”
Nephews limited collection is available now at Nephews.co, with the release of an expanded collection coming in Winter 2016.
Nephews is the online destination for carefully curated, stylish, quality and affordable men's streetwear. Established in 2015 by Caleb Lewis, Nephews prides itself on making the customer the core of every decision. Each piece is designed to reflect the casual and stylish lifestyle of today’s guy, while providing the fit and feel of a luxury item. For more information, please visit Nephews.co
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