SaleCycle, the leading behavioural marketing company, has released the results of their 2016 Q1 Remarketing Report.
(PRWEB) May 06, 2016
Taken from a consolidation of statistics from over 500 global brands, the report reveals key cart abandonment and remarketing statistics from January, February and March 2016.
- The average global abandonment rate was 74.32% in Q1 2016, showing a continual downward trend since Q3 2015.
- Asia Pacific has the highest global abandonment rate at 75.9% despite having the highest B2C sales shares by region.
- Mature markets, Europe and Northern America are experiencing the lowest global abandonment rates at 71.5% and 73.1% respectively.
The report also reveals the effectiveness of remarketing to consumers who are either about to abandon a purchase, or who have recently abandoned, with stats on on-site, email, and for the first time, SMS remarketing included in the infographic.
To view the full report, please visit: http://www.salecycle.com/remarketing-report-q1-2016/
For the original version on PRWeb visit: http://www.prweb.com/releases/2016/05/prweb13394730.htm