1-800-FLOWERS, eBags, Adore Me and Aquasana select Optimove's Customer Marketing Cloud to automate personalized customer interactions that increase engagement and loyalty
New York, NY (PRWEB) May 17, 2016
Optimove, the leading Customer Marketing Cloud, announced today that it is building on its momentum in the North American retail sector by opening a new office in New York City while adding four major US e-retailers to the growing stable of e-commerce businesses using the Optimove software to manage and automate their customer retention operations. 1-800-FLOWERS, eBags, Adore Me and Aquasana join over 180 brands, including LuckyVitamin, NuMe, Nelly, La Perla, and GetWinesDirect, as Optimove customers.
An Israeli based company, Optimove has recently made strong inroads into the US market. The company's founder and CEO, Pini Yakuel, has relocated to New York to spearhead Optimove's operations in North America and oversee the new office, located at 19 West 21st Street. The company is currently hiring aggressively for sales, marketing and business development roles in its New York office, which it expects to staff 15 employees by the end of this year and double that by 2017. "The American market offers us vast opportunities, but it’s very competitive and you really need to have boots on the ground," said Mr. Yakuel. "In order to become a market leader you need a major presence in the US, and this is exactly what we're doing now."
Optimove enables marketers to manage and automate multi-channel customer marketing plans based on proprietary, predictive micro-segmentation technology. The Optimove platform helps marketers maximize customer engagement, loyalty and lifetime value by automatically personalizing, executing and evaluating a complete framework of customer data-driven campaigns. Optimove delivers highly personalized, multi-channel campaigns via the Web, email, SMS, push notifications, Facebook Custom Audiences and other channels. By allowing marketers to imagine, design and execute both pre-scheduled and real-time (customer activity-triggered) campaigns, Optimove makes it easy to deliver the ideal messages to every customer, increasing customer spend and engagement while reducing churn.
eBags is a leading online provider of bags, luggage and accessories from more than 500 brands. “We are always looking for new and better ways to give our customers the individual attention that will keep them loving our brand,” said Chris Seahorn, VP of Marketing at eBags. “Optimove gives us a powerful back-end customer data warehouse with customer modeling based on predictive analytics and large-scale messaging automation. Optimove is a leader in delivering an effective and comprehensive product.”
Aquasana is leading the charge to make high performance water filtration available in every home. “Once we made the strategic decision to invest in contextualized customer marketing, we began looking for a highly-scalable, cutting-edge solution to automate and optimize the process of personalization,” said Derek Mellencamp, CMO at Aquasana. “Optimove’s combination of powerful technologies put it on our short list, and their satisfied existing client base clinched it for us.”
Adore Me is a disruptive lingerie eCommerce startup designing beautiful, fast, fashionable new intimates. “Our marketers, as well as our analysts, appreciate the easy-to-access power that the Optimove software puts in their hands,” said Chloé Chanudet, VP Marketing at Adore Me. “Showing our customers that we understand them and can anticipate their wants and needs is the best way to engender brand loyalty and long-term customer relationships.”
Optimove has been proven to help its users achieve increases of 17% in customer spend and 25% in customer lifetime value, while reducing churn rates by 11% and increasing customer re-activation rates by 20%. More than 180 brands in retail, social gaming, real-money gaming, fintech and other verticals use Optimove’s Customer Marketing Cloud to manage and automate their customer marketing operations. In 2015, Optimove users delivered 2.6 billion personalized customer interactions using the software.
Optimove’s Customer Marketing Cloud is used by over 180 customer-centric brands to drive their entire customer marketing operation. Optimove combines the art of marketing with the science of data to enable marketers to deliver highly effective personalized customer marketing campaigns through email, mobile, the Web, Facebook and other channels. Optimove’s unique customer modeling, predictive micro-segmentation and campaign automation technologies help marketers maximize customer spend, engagement, retention and lifetime value. From 2014 to 2015, Optimove’s staff grew by 60% and revenues more than doubled. The company has offices in Tel Aviv, New York and London. Learn more at http://www.optimove.com.
1-800-FLOWERS.COM, Inc. is a leading provider of gourmet food and floral gifts for all occasions. For nearly 40 years, 1-800-FLOWERS has been delivering fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. 1-800-FLOWERS.COM was recently named as one of the world’s leading mobile commerce sites in Internet Retailer’s 2016 Top Mobile 500.
eBags.com is an online retailer of handbags, luggage, backpacks, laptop bags, and accessories based in Greenwood Village, Colorado. The main website, eBags.com, carries bags and accessories from more than 500 brands including Samsonite, JanSport, Kate Spade, Fossil, and Nike. eBags also operates both Handbags.com and the eBags Corporate Sales site and offers its own private label products under the name The eBags Brand.
About Adore Me
Adore Me is a disruptive lingerie eCommerce startup designing beautiful, fast, fashionable new intimates. With $11.5M raised, 90 employees across the US and Europe, over 6M millennial women in their network and a massive online footprint with over 1M Facebook followers—the industry is taking notice. In 2015, Adore Me ranked #14 on the Inc. 500 list of fastest-growing companies in America, topping the charts as the #2 fastest-growing company in retail and #2 fastest-growing company in NYC.
Based in Austin, Texas, Aquasana is leading the charge to make high performance water filtration available in every home. Your body is made up of 70% water. Aquasana wants that 70% to be the best water possible. From whole-home filtration to drinking water systems and shower filters, Aquasana has your back and every other part of you covered. Aquasana’s leading products remove over 60 harmful contaminants from water including chlorine, chloramines, herbicides, pesticides, industrial solvents, lead, and mercury. Aquasana water filters are engineered to preserve the healthy minerals in water, which include calcium, magnesium and potassium resulting in healthy, great-tasting water. For more information visit http://www.aquasana.com.
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