Hoteliers now have unprecedented levels of guest insights across multiple properties – from demographic data to spend on stays to social media activity – to improve guest experience
San Francisco, CA (PRWEB) November 03, 2015
Revinate, the software as a service (SaaS) company that helps hotels reinvent the guest experience, is pleased to announce a new corporate-level functionality for Revinate Marketing™. Management groups and brands can now collect, access and leverage guest data from across multiple properties to better understand, serve and market to guests, increasing client satisfaction, loyalty and revenue.
While guest data is often readily available at the property level, it has been much harder to understand a guest’s experience across a portfolio. Now, with Revinate Marketing’s new group dashboard, brands have unprecedented information about guests from all their properties, including affinity for the brand, stays, expenditure and marketing campaign engagement, alongside guest demographics, preferences, feedback and social media activity. More importantly, they can filter data to better understand, for example, who their highest spenders are so they can create more targeted marketing campaigns that drive over 50% engagement as well as increase direct bookings.
“Our customers who have been using Revinate Marketing to get insight into their guests’ preferences and drive increased direct booking at individual properties will now have visibility across their portfolio of hotels,” said Marc Heyneker, co-founder and CEO. “I’m delighted that with this release, corporate users will be able to hyper-segment guests, based on big data insights derived from guest feedback and the Rich Guest Profile, and drive targeted marketing campaigns that are proven to deliver a 10:1 ROI.”
Provenance Hotels, a hotel owner and operator of seven award-winning properties in the US totalling almost 2,500 rooms, has already been using Revinate Marketing for its individual properties and will be one of the first clients to enjoy the new group dashboard. According to Bashar Wali, President of Provenance Hotels, “While larger brands often have data analytics teams, it’s much rarer at smaller brands. But with this release we can finally leverage big data using an easy-to-use Revinate interface that helps us aggregate data that resides in separate PMS systems. This release will significantly improve the way we use data to market our hotels by allowing us to understand guests’ preferences and stays across the portfolio so we can personalize our messaging and drive more revenue.”
In addition to this new release, Revinate also rolled out enhancements for its Reputation and Surveys tools to facilitate group reporting.
Hundreds of properties worldwide already benefit from guest insights surfaced in Revinate Rich Guest Profiles. Thanks to the unprecedented market segmentation capabilities of Revinate Marketing, hotels have generated over $50,000 per campaign in directly booked revenue.
Revinate helps hotels know more about their guests so they can deliver personalized experiences that create valuable relationships and lifelong customers. Using guest data combined with our marketing engagement platform, hotels can better understand and engage their audiences, increasing loyalty and revenue. Revinate is well-funded by leading investment firms Northgate Capital, Tenaya Capital, Industry Ventures, Benchmark Capital, Formation 8, and Tao Capital. Headquartered in San Francisco, with offices in New York, Amsterdam, Singapore, Cape Town and Sydney, Revinate counts over 25,000 of the world’s leading hotels as customers. To learn more, please visit http://www.revinate.com or email info(at)revinate(dot)com.
For the original version on PRWeb visit: http://www.prweb.com/releases/2015/11/prweb13055805.htm