Eriksson to Lead Marketing Strategy and Execution
San Francisco, CA (PRWEB) June 16, 2016
SmartRecruiters, the Hiring Success Company, announced today that Bjorn Eriksson has joined the company as Chief Marketing Officer (CMO). Eriksson will lead SmartRecruiters’ marketing strategy and execution.
“The hiring of Bjorn as CMO of SmartRecruiters illustrates the importance of marketing to our growth,” said Jerome Ternynck, SmartRecruiters founder and CEO. “Our customers love our product, and our main challenge is to get the word out there in a way that’s consistent with our values. Adding Bjorn to our management team is a clear milestone for us; we have begun a phase of very rapid growth and are replacing legacy applicant tracking systems at a rapid pace.”
SmartRecruiters has a broad and deep platform, adopted by a wide variety of customers, including VISA, NBTY, Skechers and Alcoa, that helps recruiters, hiring managers and candidates be successful.
Eriksson has more than 16 years of marketing experience, ranging from product and branding to customer experience and strategy. He previously held positions at industry-leading companies such as LinkedIn, Oracle and SuccessFactors. He has extensive knowledge of the B2B enterprise space and HR technology.
“I joined SmartRecruiters because it is an organization that genuinely empathizes with recruiters, hiring managers and candidates and wants to make them all successful,” said Eriksson. “I also saw a product that's ready to deliver on that, and the potential is enormous. Most companies don't have talent acquisition software that actually gets used by hiring managers, that integrates recruitment marketing with applicant tracking system functionality, or that enables them to plug-and-play their favorite third-party vendors.”
SmartRecruiters’ modern enterprise applicant tracking system (ATS) is a complete recruitment software suite to find, engage and hire great talent. Atlassian, Ancestry.com, Equinox Fitness Clubs, Marc Jacobs, NBTY, Skechers, and Ubisoft are among the leading enterprises that abandoned their legacy applicant tracking systems for this intuitive, powerful and complete enterprise suite. They are able to market and manage in transformative ways, including attracting top talent quickly and collaborating with hiring teams to vet and hire the best candidates. For more information, follow us at @SmartRecruiters, on LinkedIn or on https://www.smartrecruiters.com.
For the original version on PRWeb visit: http://www.prweb.com/releases/2016/06/prweb13491899.htm