SourceLink furthers its transformation into a client-centric marketing company with promotion of Chief Operating Officer, EVP of Operational Excellence, and Director of Customer Experience.
Chicago, IL (PRWEB) October 30, 2015
SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, announces the promotions and corporate realignment of key executives across its four facilities. This alignment allows seamless operations across all facilities with the goal to best serve the company’s customer base.
SourceLink appoints Keith Chadwell as Chief Operating Officer (COO). Chadwell joined SourceLink in 1999, and has served as SourceLink’s Chief Operating Officer for the South Carolina facility. Chadwell is certified in Lean Manufacturing methodologies and has been instrumental in cost-saving and efficiency measures that have benefited SourceLink company-wide.
SourceLink announces the promotion of Robert Nesbit to Executive Vice President of Operational Excellence. Nesbit formerly served as President of SourceLink’s Ohio facility, and has been instrumental in SourceLink’s commitment to operational efficiency. In his new role, Nesbit will lead SourceLink’s document and statement sales team, continuous improvement initiatives, Government Print Office contract execution, creative services, and estimating/purchasing activities.
Finally, SourceLink has promoted Jeff White to the Director of Customer Experience. White has served as the Agency Services Manager, and formerly as a Strategic Relationship Manager (SRM). White will now provide leadership to the team of Direct Marketing SRMs, responsible for identifying and implementing strategic solutions to further enhance SourceLink’s digital and direct marketing results for its clients. White will report to the Executive Vice President of Sales and Marketing, Brent Tartar.
“We are excited and eager to implement these leadership changes to further support our growth as a full-service, omni-channel marketing services company, ” shared Don Landrum, Chief Executive Officer. “These individuals have been a part of the SourceLink team for a combined total of over 45 years, and are very familiar with our clients, our business and our mission. Their experience and diverse skill sets will be an asset to our company and our people as they pursue their new roles.”
SourceLink, a top-five ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com.
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