Shops will collect plush toys to help Christmas Assistance Program

RICHMOND, VA (PRWEB) October 29, 2015

As the holidays approach, sweetFrog Enterprises, LLC. has announced a new program that will benefit The Salvation Army and their Christmas Assistance - a program is designed to help the less fortunate in our community during the Christmas season. Through the Scoop & Cookie Drive, sweetFrog shops nationwide will sweeten up the holidays by collecting new plush toys and stuffed animals to help families in need celebrate the "miracle" of Christmas.

“When we discovered there was a shortage of gifts for children under the age of three years old last year, we decided to do something to fix it,” said Matt Smith, chief marketing officer for sweetFrog. “sweetFrog is proud to support The Salvation Army in collecting new stuffed animals in our stores to give to our youngest population this Christmas.”

All sweetFrog shops will display collection boxes and customers are encouraged to donate new, small stuffed animals or plush toys in the boxes provided. For every new stuffed animal or plush toy donated, sweetFrog will reward the customer with a BOGO card. Collection boxes will be in shops by November, 1 the drive will conclude on December 1st.

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About sweetFrog Frozen Yogurt:
Sweet Frog (http://www.sweetfrog.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. Sweet Frog currently has 352 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four in twenty four states in the U.S, Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

Contact:
Matt Smith, Chief Marketing Officer
matt.smith(at)sweetfrog.net
(804) 835-6796
10800 Midlothian Turnpike, Suite 300
Richmond, VA 23235

For the original version on PRWeb visit: http://www.prweb.com/releases/2015/10/prweb13050029.htm