New Products Take Vehicle Personalization to New Heights by Syncing Color Customization via Bluetooth® Technology

Las Vegas, NV (PRWEB) November 03, 2015

SYLVANIA Automotive Lighting is advancing LED technology with the growth of the SYLVANIA ZEVO® Automotive LED Lighting line to give automotive enthusiasts a more distinctive appearance, customization options and an interactive experience to their vehicles.

The latest additions to the ZEVO LED Lighting line include the PULSE and HYBRID, which are designed to add color and an interactive experience to headlight assemblies through Bluetooth® technology for a signature look. The portfolio of SYLVANIA ZEVO mini replacement bulbs has also expanded to include a larger portfolio of lighting offerings for the interior and exterior of a vehicle.

These new products were developed as a result of automotive enthusiasts‘ demand for high-quality LED technology from a trusted brand as a way to set their vehicle apart on and off the road. By expanding quality LED products offerings for the aftermarket industry, anyone can enjoy the crisp, bright white lights like those seen on original equipment products or create a strong sense of their own style with an array of colors.

“The demand for LED applications is growing as auto enthusiasts seek options for upgrading the lighting on their vehicles. They want products that deliver a brighter and whiter source of light or have the ability to add color-changing features for a customized look. Our new ZEVO products do just that, all while bringing another level of eye-catching style to today’s vehicles,” said Brian Noble, marketing manager, SYLVANIA Automotive Lighting.

ZEVO PULSE
The ability to add color to headlight assemblies that can even be pulsed to music is now easier with ZEVO PULSE and the free ZEVO smart phone app (Android and iOS compatible).

Simple to install and run, ZEVO PULSE is a coin-sized chrome-finished LED disk that mounts to the outside of the headlight assembly and blends in with most vehicles. These disks shine color back into the headlight for the desired effect. This design eliminates the need for customers to take apart the headlight assembly in order to install LED lights. Set up is as simple as connecting two wires to the vehicle’s battery, linking to the app and customizing to the desired settings.

Once the system has been paired with the SYLVANIA ZEVO app, users can control products via Bluetooth technology to select from thousands of colors, save favorites, control brightness levels and pulse colors to the beat of music. Additionally, the app can control multiple ZEVO products on up to seven or eight different locations within the vehicle. These products can be controlled via the app as one lighting system or can be individually operated as well.

Available now at select retailers and online.

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ZEVO HYBRID
SYLVANIA ZEVO HYBRID is similar to PULSE in that users have the same personalization options with the headlight assembly color, but is designed with a more discreet application. The LED that delivers the colored light snaps onto the base of the 9005 high beam, 9006 low beam and 9145 fog lights. The light from the LED shines all the way through the back of the bulb, filling the headlight assembly with colored light from within without impacting the color of the beam pattern.

Using the same ZEVO app as PULSE, users can control the HYBRID system, selecting from a wide array of colors and modes to give their vehicle an added element of distinction.

ZEVO HYBRID products will be available for purchase before the end of the year.

EXPANDED LED OFFERINGS
SYLVANIA Automotive Lighting debuted the ZEVO line at SEMA/AAPEX in 2013, and it has continued to expand to meet the growing needs of its customer base. In addition to the launch of PULSE and HYBRID, SYLVANIA Automotive Lighting is increasing the portfolio size of LED mini bulbs for interior and exterior applications within the ZEVO LED Lighting line by over 500 percent.

Now with more than 150 different mini bulb applications between two separate LED product families, SYLVANIA Automotive Lighting offers coverage for more than 95 percent of the bulbs sold today.

LED mini bulbs allow drivers to enhance the appearance of their vehicle by replacing the original interior and exterior incandescent bulbs. LED mini bulbs give vehicles a more modern look with longer life, more durability and enhanced performance. ZEVO mini bulbs come with a lifetime limited warranty. For more information on SYLVANIA Automotive Lighting products, please visit http://www.sylvania.com/auto or http://www.facebook.com/SYLVANIAautomotive.

Contact information
Ashley LaPointe
OSRAM SYLVANIA
(978) 809-5819
ashley(dot)lapointe(at)sylvania(dot)com

OSRAM is a registered trademark of OSRAM GmbH.
SYLVANIA and ZEVO are registered trademarks of OSRAM SYLVANIA Inc.
All other trademarks are those of their respective owners.

About OSRAM SYLVANIA Automotive Lighting
OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the automotive aftermarket. The company’s global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 600 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand, while products for the aftermarket are sold under the SYLVANIA brand.

About OSRAM SYLVANIA Inc.
OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America. As a leader in lighting solutions and services, specializing in innovative design and energy saving technology, the company sells products for homes, businesses and vehicles under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The company's portfolio covers the entire value chain of components, ranging from lamps, control units and optical semiconductors such as light-emitting diodes (LED) to luminaires, light management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Wilmington, Massachusetts. For more information, visit http://www.osram-americas.com or follow us on Facebook and Twitter.

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