New CFO Focuses on Growth, Strategic Planning and Acquisition Integration for Channel Marketing Automation Leader

Research Triangle Park, NC (PRWEB) October 13, 2015

Zift Solutions, the leading provider of channel marketing automation solutions, today announced that Nicole Wicker, a seasoned financial executive, has joined the company’s executive leadership team as Chief Financial Officer (CFO).

Wicker brings more than 25 years of finance and business leadership experience to her role as head of finance and HR for the emerging growth software as a service (SaaS) company, which delivers the dominant Channel Marketing and Management (CMM) platform designed to help organizations integrate channel marketing and sales into their marketing portfolio to increase revenues and maximize channel marketing and sales productivity.

“Nicole’s impressive background makes her a great fit for her new leadership role at Zift,” said Ken Romley, CEO of Zift Solutions. “We welcome her to the team and look forward to her financial and strategic contributions as Zift continues to grow.”

Wicker will play a key role in strategic, financial and commercialization planning, overseeing mergers and acquisitions (M&A) activity, securing financing and establishing infrastructure to support growth, strategic planning, negotiations and acquisition integration.

“I’m excited to join Zift’s experienced executive team, who has a history of identifying vast market opportunities and building successful companies to meet those customer’s needs,” said Wicker. “It feels great to join forces with an executive team which has been so instrumental to the company’s strategic growth and committed to both employees’ and customers’ best interests during its rise as the premier Channel Marketing and Management provider."

Wicker’s experience ranges from small start-up companies to public SEC companies and she has demonstrated expertise in defining a company’s overall business strategy, advising CEOs, financing companies through a variety of funding vehicles, recruiting and rapidly growing companies from start-up phase to emerging growth/mid-market stages.

Directly prior to joining Zift, Wicker was the CFO of TearScience, the fastest growing privately-held company in North Carolina from 2011 to 2013. During her tenure at TearScience, she closed more than $130 million in debt and equity financing and was named 2013 CFO of the Year by the Triangle Business Journal. Wicker’s successful career history also includes serving as Interim CFO for Motricity, Controller for SmartPath, Senior Manager for Ernst & Young (EY) as well as contract CFO for a number of companies.

For more information about Wicker and the Zift Solutions executive management team, visit http://ziftsolutions.com/leadership-team/.

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About Zift Solutions
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

For the original version on PRWeb visit: http://www.prweb.com/releases/2015/10/prweb13016996.htm