Retailers report strong gains in August

A range of retailers from discounter Target to A range of retailers from discounter Target to club-operator Costco on Thursday, Aug. 31, reported August sales that beat Wall Street estimates. The strong sales reports come two days after a private research firm said consumer confidence in August fell to its lowest level since November 2011. (July 19, 2012) Photo Credit: AP

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Americans kept spending in August despite their escalating fears about the slow economic recovery and surging gas prices.

A range of retailers from discounter Target to club operator Costco Thursday reported August sales that beat Wall Street estimates. The results seem to show that what Americans do and say are two different things: The strong sales reports come a day after a private research firm said consumer confidence in August fell to its lowest level since November 2011.

"It shows some resilience among shoppers. Let's face it. There are a whole series of economic headwinds that they are fighting against," said Ken Perkins, president of Retail Metrics, a research firm. "The results show that the consumer isn't dead."

A small group of merchants representing roughly 13 percent of the $2.4-trillion U.S. retail industry report monthly revenue at stores open at least a year, a key measure since it excludes results from locations that open and close during the year.

The figures offer a snapshot of consumer spending, which accounts for more than 70 percent of economic activity.

August's results are particularly important because they offer insight into the back-to-school season -- the second most important selling period behind the winter holidays -- which runs from mid-July through mid-September. Retailers and economists often use the back-to-school results as a litmus test of how shoppers will behave during the biggest shopping period of the year in November and December.

The gains are an encouraging sign for retailers at a time when consumers are becoming impatient with the slowly improving economy. The Manhattan-based Conference Board's Consumer Confidence Index fell to 60.6, down from a revised 65.4 in July.

Economists had expected a reading of 66. The index now stands at the lowest point since November 2011, when the reading was at 55.2, and is still far below the 90 reading that indicates a healthy economy.

Several factors may have dampened consumers' moods. Gas prices, which fell sharply from a peak of $3.94 in April, have begun rising again in the last few weeks. And the jobs and housing markets are showing only modest signs of improvement.

Despite their concerns, retailers' sales results show that Americans are spending. Costco Wholesale Corp.'s revenue from stores open at least a year climbed 6 percent, beating the 4.5 percent rise analysts surveyed by Thomson Reuters had anticipated.

And Target Corp. reported a 4.2 percent increase in revenue at stores opened at least a year. That was better than the 3.1 percent increase that analysts had expected.

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